What is Content marketing?

Content Marketing is posting materials online that are not specifically branded, it is used to spike users interest in specific products or services. Content marketing works because it offers people informative and useful material that they need as they conduct research and travel through the buyer’s funnel. It is so widely done today that many people don’t notice it.

It has many benefits for companies such as increased conversion, increased revenue along with many more. Content marketing is a great way to educate people on the products and services your business provides. Although social media is the main way companies content market, there are many other ways, such as blog posts, podcasts, and paid Ads. 

Along with content marketing being simple to do there are countless benefits to it.

 One of the main benefits is increased revenue for the business, this is achieved through many of the other benefits such as increased brand awareness. 

Content marketing brings more traction to the brand, from this more people learn of the brand and its products or services. This widens the customer pool and gives greater opportunities for brand loyalty. 

Increased traction leads to higher conversion rates. This helps both social media presence along with good SEO and ranking higher on SERPs. Both of these are organic search traffic which also increased SEO results for the businesses.

There are countless mistakes that can be made when content marketing. Many of these are easy errors that can be quickly resolved. 

Two of the main ones are not setting out a clear plan or strategy and not knowing your target audience correctly. It is important to have a clear idea of the content you want to post and when in order to keep up and grow engagement. 

Targeting the right audience is vital in getting your posts to expand further than your followers. Another mistake that many people make is over or under-posting. Overflowing and spamming users’ feeds can lead to a lower engagement.

What is Content Marketing
07 July 2022
Andrea @ Coppertops

Andrea @ Coppertops

I help small Irish businesses get found online with clear websites, simple marketing, and tech that behaves itself.

Work with me your way:
done‑for‑you if you want it handled,
done‑with‑you if you want a partner,
or do‑it‑yourself with a helping hand.

Through Chemistry Calls, website builds the Coppertops way, and the Nurture IT membership, we make digital feel doable.

Expect straight answers, tidy systems, and gentle encouragement to press publish. Empowering people to do what they thought they couldn’t is my favourite part of the job.

My background is a path from Chemistry to Computer Science to Web Technology, where I found strong feelings about building websites that work rather than just look pretty. Adding marketing, design and strategy skills to that technical foundation means that at Coppertops we build your website to work for your business and to visually represent you online - a site that you can love and feel proud to share!