The Coppertops Guide to SEO
Are you getting found in search engines? Are people organically finding and contacting your business?
Is your website working as hard as it should be in bringing in new leads for your business?
Always start with a Review!
We always recommend starting by reviewing where you’re at, before even trying to figure out where you want to go or how you’re going to get there. This is no different.
So here are some questions to help you check in and assess where you are on course creation – why, what, how and who.
Why would it help your business to get found online, to improve your website’s search engine performance?
What can you do to help people find you?
How will you go about Search Engine Optimisation for your website? Will you make the changes yourself or seek outside help?
Who will find you, what are they looking for?
We offer a Review and Audit which answers these questions as a good starting point to see what work needs to be done, click here for details.
The Benefits – your WHY
Your website should be out there working for you even when you are not!
Search Engine Optimisation ensures that your website is doing its best work in getting you found online, bringing new leads and clients to you 24/7
Whether justified or not, when your clients can find you on search engines this makes you more credible in their eyes and increases trust.
There is a certain amount of understanding that getting found takes consistency and effort, so if you are showing up in search then you can be taken more seriously.
Bringing more traffic to your website means more leads. As long as you are able to convert a good percentage of these this leads to more sales. More sales mean more income and profit in your business. Who doesn’t want that??
These are just some examples of the benefits of getting found more easily online, I’m sure you have some of your own that you could add to the list!
Top Tips
We do love some good tips, here are our top 3 to get started with search engine optimisation
KISS – Keep it simple
Focus on what’s important to your clients.
Search Engines’ algorithms are increasingly focussed on improving the experiences of their users, real people, so if you focus on providing a good experience to your website visitors, real people, it will contribute to your search results as well.
For example, does your website work correctly on mobile/tablet?
TIME – People are busy, make sure you don’t waste their time!
Does your website load quickly?
Pagespeed affects user experience as well as search results, so it is well worth the effort it takes to improve performance.
VALUE – Add as much value as you can.
Does your website offer value to your visitors?
Are you posting, and sharing, valuable content?
Is your website content useful, educational, interesting?
What are the key factors to improve SEO (The Techy Bit!)
Oh, the VOLUMES we could write on this! Let’s keep it as simple as possible, shall we?
Keywords
Make sure the words in your content match what you expect people to search for – do some research on what is actually being used in search as it may not be what you expect.
Mobile
Make sure that your website is mobile friendly – use the Google tool to test and also look at your site on mobile to make sure that it is as easy to use as possible.
Speed
Test your website’s page speed and make any improvements possible
There are a ton of other factors here, we say SEO is like a jigsaw, but improving these points initially will give results. Check out our SEO service for further improvements or book a (free) call to chat about how we can help.
Consistency
Consistently post content and work on your SEO to make sure that your search results continually improve.
