The Coppertops Guide to Instagram

Most of us are using Instagram to some extent in marketing our business. But do you know whether it’s working well for you, is it giving you results worthy of the time and energy you are investing in it? Do you know the best type of content to post, when to post it, and who’s seeing you?

The Benefits – your WHY

What are the benefits, how can Instagram improve your online marketing?

Instagram is still a growing platform, and the recent increase in video content has only accelerated that growth.

Users are engaged on the platform, liking, commenting, and sharing. This makes it easier to make connections and gain traction

Visual Marketing (photo and video) is a great way for most businesses to promote themselves and engage with their potential customers to build connections.

Top Tips

We do love some good tips, here are our top 3 to get started with Instagram

Keep it SIMPLE – focus on what is interesting to your clients, and avoid the temptation to post content from your own point of view!

Post content that your ideal client will want to see, engage with and share with their friends.

TIME – Plan your content so that your Instagram Marketing doesn’t take up too much of your time.

With consistent posting, give it time to see results. Don’t expect overnight success or to go from 0 to 100 in a day or two.

VALUE – Add as much value as you can.

Does your content offer value to your followers?

Is it useful, educational, or interesting?

Can you see a trend, similar to last week’s SEO post? Focus on value is one of the key elements of most parts of your digital marketing strategy.

What are the key factors to improve your Instagram results? (The Techy Bit!)

Let’s get (a little!) techy.

What are the key factors to focus on to improve your Instagram results?

Checking in on the types of content, the times to post and the engagement on your posts is vital to ensuring that you maximise the results from your efforts.

Use the powerful Instagram insights to answer these questions and gain a ton more insight (pardon the pun!)

Pain Point
31 July 2022
Andrea @ Coppertops

Andrea @ Coppertops

I help small Irish businesses get found online with clear websites, simple marketing, and tech that behaves itself.

Work with me your way:
done‑for‑you if you want it handled,
done‑with‑you if you want a partner,
or do‑it‑yourself with a helping hand.

Through Chemistry Calls, website builds the Coppertops way, and the Nurture IT membership, we make digital feel doable.

Expect straight answers, tidy systems, and gentle encouragement to press publish. Empowering people to do what they thought they couldn’t is my favourite part of the job.

My background is a path from Chemistry to Computer Science to Web Technology, where I found strong feelings about building websites that work rather than just look pretty. Adding marketing, design and strategy skills to that technical foundation means that at Coppertops we build your website to work for your business and to visually represent you online - a site that you can love and feel proud to share!