Which Social Media does YOUR business need to be on?
This is a question we get asked a lot and we always give the same response.
You only need to be on those Social Media channels that your customers use
Like all forms of Marketing, it is important to know your
audience. If you’ve learned anything about your customer, you should know what social media they are currently using. These then should be the platforms that you start to use. Only then can you connect with them.
Who are your Customers?
Your first step is to figure out who your ideal customer is.
- Are they male/female?
- How old are they?
- What are they interested in?
- What is their family life like?
- What is their work situation?
Figure out all of the relevant characteristics of your ideal client, as detailed as you can. This information will allow you to determine, with reasonably good accuracy, which social platforms they are likely to be on and when they will be online to hear your messages.
And if all else fails, ask them! Ask your customers what social media channels they use.
Be aware though that each social platform has a different audience. Each is used in different ways, in terms of who people read posts and when they visit.
So do you know where to target your messages for success in your business?
Everyone else is on Social Media, I should be too
If you use specific social media channels because ‘everyone’ is on them and you think your business should be too, you may be making a critical error. There is no point in advertising or selling to the wrong audience, or in a place they are not visiting or at a time that they are not ready to hear you.
How much time do I need to spend on it?
Remember, you can’t do everything, be everywhere, responding to every comment. Having a social media presence can do wonders for connecting with clients and building a relationship with them.
But it must work WITH your business and how much time you have to devote to it. You must identify what social media platforms you’re going to be involved in, assess who in your organisation is going to handle it and how much content you can generate to service it.
In our next series of posts, we will look at the most used social platforms and analyse how they are used and which type of business they are most suitable for.
We hope that you will find this guide useful in ensuring that you are using social media effectively and prevent you from wasting time on platforms that are not effective for you. If you still want to be on social media but would prefer someone to manage it all for you, we can help, by selecting the platforms that will be most cost effective and time effective for your business and putting your content online.
As ever if you have any questions or you would like to talk to us about getting set up on Social Media then contact us today on 087 6794725 or by email