Today we’ve got some tips and tricks to help you Spring Clean your website.
The pages on your website should be the main info that anyone visiting needs to know to find out who you are, what you do and how you can help them. Anything beyond that is generally fluff and can be removed. It may be content that can be used in blog posts, which are less of a permanent fixture on your site. All of the elements of your website can be decluttered and streamlined, and combining the effects of a clearout on each of these will lead to massive improvements.
Those posts we mentioned can also, in some cases, be cleared out and cleaned up. Less content makes it easier for people to find what they are looking for. NOTE: if you are removing a page or a post you MUST set up a 301 redirect to tell Google where to send traffic that may still be looking for that page – either from a saved bookmark or from Google’s own index before it is updated. Not doing this can damage your SEO efforts.
All of those images and files you upload can cause a massive amount of bloat on your site, slowing it down and taking up server space (which is costing you money!). Be careful in doing a mass clearout here, though, as if you remove an image that is used on a page or post, it will cause a dreaded “broken image”. If you are unsure then settle for using an image optimisation tool to reduce the file sizes of your images (especially if they have been uploaded from a good quality camera as the resolution will be much higher than necessary).
Check you need them all and remove anything that is no longer serving you. We all try these things out and forget to remove them, do yourself a favour and clean this list up. If you are not sure, check with whoever built your site to make sure a plugin isn’t being used somewhere so that you don’t break anything!
You need the current one, a parent one if it’s a child and a backup/default one just in case. Delete the rest. As well as causing bloat these will look to be updated even if they are not in use. Who has time for that!?
Not necessarily a clearout, but make sure links on your site are working. Broken links are frustrating for users and can also hurt your SEO score.