Is a website worth the investment?

By investment, I’m not just talking money. Designing and building a website takes money, time and energy from you and time, energy (and creativity from us).

But why is it worth putting the time, energy and money into building a website for your business?

It’s your shop window

It’s a cliche because it’s true. Your website is the primary representation of your business online. It should showcase the best of who you are, what you do and how you can help your customers.

It is the piece that you own

This one is often overlooked but is crucial and has a few parts.

Any content you post on any social media platform is vulnerable to changes they make.

By posting content on a platform you agree to obey their rules

You are trusting their algorithm to show your content to the right people consistently and at the right times.

You are vulnerable to the platform going offline either temporarily or permanently – if your entire business is on the platform this can be extremely disruptive or even cause it to collapse.

Your website belongs to you and as a result, is fully in your control. So it should be the central part of your online presence.

We suggest digital marketing is like a wheel with your website at the centre and each of your other elements forming the spokes to give the results which form the tyre and get you moving.

It will get you found

If your website is built correctly and optimised for SEO then it will be the main way that you will be found in online searches.

Analytics on your website will give you more information on your users’ behaviour than any other platform, which will allow you to improve your performance over time.

It can grow and develop with your business

If your site is well built then it will allow you to add elements to it as you expand your business.

For example, if you want to enable bookings, an online shop, or even online courses, you should be able to add those to your existing website without having to start over.

It can link with your business

Your website should be part of your business, it should be linked in with your existing workflows and should make your life easier by reducing admin while increasing your sales.

If this is not the case for you then please get in touch, we would be delighted to discuss your website and how it fits in your overall business.

In summary…

Depending on your web partner, the cost of your website in terms of money, time and energy will vary wildly.

At Coppertops, we aim to give you the best bang for your buck, the biggest return for the minimum investment and to get you online as quickly and painlessly as possible.

Our websites are built to ensure that you won’t outgrow them, so you won’t need to start from scratch when you grow your business.

We build your website into your business so it works for you, not the other way around!

Whether you are building, rebuilding, or fine-tuning, we’d love to talk to you.

2022-03-30 Is a website worth the investment
30 March 2022
Andrea @ Coppertops

Andrea @ Coppertops

I help small Irish businesses get found online with clear websites, simple marketing, and tech that behaves itself.

Work with me your way:
done‑for‑you if you want it handled,
done‑with‑you if you want a partner,
or do‑it‑yourself with a helping hand.

Through Chemistry Calls, website builds the Coppertops way, and the Nurture IT membership, we make digital feel doable.

Expect straight answers, tidy systems, and gentle encouragement to press publish. Empowering people to do what they thought they couldn’t is my favourite part of the job.

My background is a path from Chemistry to Computer Science to Web Technology, where I found strong feelings about building websites that work rather than just look pretty. Adding marketing, design and strategy skills to that technical foundation means that at Coppertops we build your website to work for your business and to visually represent you online - a site that you can love and feel proud to share!