Is your Email Marketing converting?
Are you using email marketing consistently, and is it converting for you? Done correctly it offers the highest ROI in your digital marketing strategy, it’s worth taking the time to get it right!
The Benefits – your WHY
What are the benefits of effective email marketing in your overall digital strategy?
Email Marketing has a higher ROI than any other digital marketing activity, it is more likely to convert to sales
Email is still the most effective way to build trust with potential customers, if you are regularly popping in to their inbox with useful information then they are more likely to think of you when they are ready to purchase.
Email marketing can be highly targeted – at the most basic level you are marketing to people who have opted in to hear from you – and as a result the chances of conversion are higher.
Top Tips
What are our Top Tips for Effective Email Marketing?
Keep it SIMPLE – Don’t bombard subscribers with long winded or irrelevant content, keep it to the point and on point
TIME – Subscribers are more likely to open emails that they think are a quick read, keep it short so you don’t waste their valuable time
VALUE – Your emails should provide useful and relevant information
BONUS TIP – as with most digital marketing, consistency is key. Make sure you are landing in your subscribers’ inboxes on a regular basis. If they know what to expect from you, and when, that contributes to building trust.
What are the key factors for effective email marketing? (The Techy Bit!)
Let’s get (a little!) techy.
What are the key factors for effective email marketing?
Keep it legal – ensure that subscribers have opted in and have the facility to opt out at any time Use a tool that suits your needs and that you like to use – there are many options! Mailchimp, Mailerlite and Email Octopus are all good options and most are free unless you have a substantial number of subscribers on your mailing list.
Plan your emails, pick a schedule that you know you can stick to. Monthly is better than inconsistently trying to send weekly. Check your stats to ensure that your mails are being opened, track your click through rate (if applicable)
What next?
Does this all sound like too much effort? We can help. Whether you’re stuck on setting it up, designing your emails or actually sending your mails out on schedule. Schedule a call to see where we can make your email marketing work more effectively while reducing the hassle for you!
