This is something we see ALL THE TIME. And don’t get me wrong, I like Facebook. I think Facebook is great for business. It’s a great way to promote your business, find new customers, build relationships with your existing ones and even to sell your products/services.
HOWEVER. If your ENTIRE business is based on Facebook, you are taking a huge risk. The first thing you need to realise is that what you post on Facebook doesn’t belong to you. It belongs to Facebook. Which means that Facebook could potentially decide to take it away. While it is unlikely that Facebook will disappear entirely, they have the right to remove a page if they feel that it is in breach of their rules. After all, you posted it on their platform so they own it.
If your entire business is based on your Facebook page, and your page is removed, that can devastate your business. Your followers, your messages with those followers, your photos, your product info, are all gone. So you need to protect yourself, but how?
Well, one solution is a website. It doesn’t have to be a massively complicated or expensive one, but a place on the web which you own and control gives you the opportunity to provide information about who you are and what you do, a new source of new customers, a place to build an email list (which you should also be doing on your Facebook page) and much more.
With a website, you can post the same information on Facebook only with more detail. You can then share on Facebook and also to other social media platforms like Twitter, Instagram, etc. The difference is that your information is no longer stored on Facebook, it is on your website which you own and which is controlled by you. The links on Facebook will draw people on to your website and allow you to use your website to convert them in a much better way.
I wouldn’t for a second suggest you dump Facebook, as I said I like the platform a lot and it is great for business. But don’t rely so much on something which is outside of your control. your business is too important for that.