January is a great time for fresh starts, doing things differently and most importantly a time for a new strategy! And this year has already had so many twists and turns that it seems like an especially good opportunity to make some changes in how we do things.
Do you have a digital marketing strategy? We’ve talked on this blog about many of the elements of digital marketing, but the real power is when it’s all brought together.
Strategy is a word that can be offputting as it sounds awfully complicated and, to be frank, like a lot of unnecessarily hard work. But it doesn’t need to be, and we plan to break it down over this series of blog posts into a set of manageable steps.
The first step, as with anything, is to assess what you have and what you need (or want!) so that you can plan to fill in the gaps. To do this though you need to know what you are looking for.
The key elements, as a top level list are:
- Check current trends
- Email marketing
- Social media
- SEO (Search Engine Optimisation)
- Online advertising
This series will investigate each of these elements, building up to a checklist that you can use to check on your own strategy to discover any elements that you may need to work on adding or improving.
Here’s the initial checklist.
We will be building on this throughout the series and providing a PDF version once we have completed all of the topics, so make sure you are subscribed to see new blog posts as they are published!