Run by certified public accountant Elizabeth Moles, EM Accounting Services provides accounting, payroll, tax and book keeping services to small and medium sized businesses.
Elizabeth and her team had rebranded with an entirely new look, we were happy to bring this new look to their website in a full redesign.
In addition, we improved the functionality of the website so that it can assist Elizabeth in running her business more efficiently. In this case, we suggested a couple of items - allowing her clients to pay her via her website with a credit card and allowing clients to book a call with her directly.
The payments form allows her to send a link to her clients which provides them with a form pre-populated with their details so that making a payment is a one-step process.
We used Calendly to provide the booking system here, it checks the availability on your existing calendar (eg Google calendar) so there's less chance of conflict with other appointments and it gives you tons of control over your availability. This has already given great results for Elizabeth, we have run Facebook ads to drive traffic to book a call with her. This has given her a great source of new leads, many of which she has been able to convert into clients as the ads selected the people who were a good match for her business.
On the Testimonials page we have created a form allowing Elizabeth to request reviews from her clients which she can then approve to display on the website - the approved testimonials are automatically displayed across the website, because these things should be easy!
We have created a video which we used for Elizabeth's Facebook ads, these ads have given great results and helped to grow the business, which is why we do this so it is making us very happy to see that growth!