Should I use the Social Media channel Twitter for my business?
In a continuation of our series on social media for business, we review Twitter.
Twitter is approx ten years old and is defined as an online news and social networking service where users post and read short 140-character messages called “tweets”. Registered users can post and read tweets, but those who are unregistered can only read them.(Source: Wikipedia)
Currently, Twitter has 313 million monthly active users, 82% of those are mobile users and 79% accounts are outside the U.S. (Source: Twitter/About Us)
In our opinion Twitter offers the following:
- An excellent channel for direct business to consumer contact – you can tweet the company directly, they can contact you directly
- Raising your business profile – using Twitter effectively will get your brand known and recognised particularly if the cover page and profile are branded.
- Follow your peers – Follow the those you’re interested in doing business with. And you may be surprised how often they decide to follow you as well.
- Influencers – Follow the influential people in your industry or media. Sending them a tweet can be a really easy and quick way of getting in touch with them and has often proven significantly more effective than calling and/or emailing them.
- Monitor your own brand – see what others are saying about you, interact with the positive and negative comments and show that you care. Handled correctly, criticism on Twitter can be turned around and work in your favour
- Use of Hashtags – using a hashtag (#) allows for tracking of topics and seeing what is trending currently
- Events/Conferences – if you’re organising or attending events or conferences, using Twitter is a great way to announce last minute changes or get involved using a conference hashtag
- Online Communities – becoming a member of an online community allows interactions with other similar business on Twitter using a hashtag based conversation – for example #Louthchat, #Irishbizparty
- Easy to Setup and Access – Setting up an account is simple and quick and Twitter can be easily accessible on phone or laptop
- Analytics – Twitter provide analytics on the performance of your account, you has liked, retweet your content, responded to your videos or imagery.
- Marketing – Promote your blog, special offers, interesting news and more. It’s very easy to tweet out a link to your latest blog post or press release.
Many people claim that Twitter is great for selling. I would disagree and say that it is great for getting your name out there, for getting recognition from potential customers and in this way, it can help the sales process.
It is such an immediate and fast moving channel, it can be time-consuming to keep on top of tweets, responses and direct messages. You would need to be sure that it is THE channel that your customers use before committing to the time and resources. If at all possible hire a company like ourselves who will monitor and respond on your behalf.
As ever if you have questions, if you would like training on Twitter or would like to see how Coppertops can handle your social media presence, please contact us