When did you last get a lead from your website? If you’re scratching your head trying to remember, you’re not alone. Most business websites are beautiful digital brochures that do absolutely nothing to grow the business.
Recently in our Nurture IT member calls, we covered:
- An AI-powered audit to reveal what’s really broken on your site
- Five “fix this week” changes that take under an hour but deliver immediate results
- Why 70% of mobile visitors want to call you (but can’t find your number)
- The FAST Framework for prioritising website improvements that actually matter
It would take hours to go through this depth of website review manually, but the framework and AI prompt covered on our calls give you professional-level insights in minutes.
Perfect for business owners who:
- Have a website but rarely get enquiries from it
- Know their site needs work but don’t know where to start
- Are overwhelmed by web developer recommendations and costs
- Want to fix the biggest problems first, not chase perfection
The Problem Most Businesses Face
Your website looks professional. You’ve spent money on design, maybe even had it “optimised.” But the phone isn’t ringing from web traffic, contact forms sit empty, and you’re wondering if you wasted your investment.
The issue isn’t usually design – it’s functionality. Your website might look good, but it’s failing at its most basic job: turning visitors into customers. Most businesses focus on making their site look professional rather than making sure it works professionally.
The Reality Check: Most Websites Fail the 5-Second Test
Can a first-time visitor understand what you do and how to contact you within 5 seconds? Most can’t. They’re hit with vague headlines like “Solutions for Success” or have to hunt for contact information. Meanwhile, 40% of visitors will leave if your site takes more than 3 seconds to load.
The Solution: The FAST Framework for Website Audits
Instead of guessing what’s wrong, we use a systematic approach that identifies the biggest problems first:
F – Functionality (Does everything actually work?)
A – Accessibility (Can people find what they need?)
S – Speed (Are you losing visitors to slow load times?)
T – Trust (Do visitors believe you’re legitimate and professional?)
Using our AI review prompt along with this framework to assess your website means you can use professional-level insights to work on improving your site without the professional-level cost.
In our member calls we analysed design, functionality, performance, SEO, content, mobile responsiveness, and accessibility – then learn to prioritise the resulting recommendations based on impact.
In a previous call, we covered AI-Powered Website Auditing with a comprehensive prompt that reviews your entire site and provides actionable recommendations in the same format every time, making it easy to track improvements over multiple audits.
And in our Website Reality Checks call on 29th May, we covered:
The “Fix This Week” Action Plan: Five high-impact changes you can make immediately – like adding your phone number everywhere (70% of mobile users want to call, not fill forms) and writing a clear headline that actually explains what you do.
Mobile Reality Check: Testing your own contact form on your phone and fixing the frustrations that are costing you leads daily.
Performance Quick Wins: Using free tools like TinyPNG to compress images and dramatically improve load speeds without technical knowledge.
Ready to Stop Losing Customers to a Broken Website?
The best website audit is the one that actually gets implemented. Our approach focuses on fixing the biggest problems first – the ones that are costing you customers right now, not the nice-to-have tweaks that can wait.
Want to see this in action? Nurture IT members have access to the complete AI audit prompt, the FAST Framework checklist, and our “Website Reality Check: Quick Wins Cheat Sheet” with step-by-step instructions for immediate improvements in the form of video and/or text-based transcripts.
As a natural follow on to assessing and optimising your website for results, the topic of our next Members Call is a Social Media Reality Check. Because what’s the point of driving social media traffic to a website that doesn’t convert those visitors into customers?
For Members: Access your complete Website Reality Check resources in your member area, including the AI audit prompt and Quick Wins Cheat Sheet.
Not a member yet? Download our free Website Quick Wins Checklist to get started, or sign up now to access the recordings and templates from our previous calls.
Next Week: Social Media Reality Check – Are you wasting time on the wrong platforms?
