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Andrea

July 31, 2014 by Andrea

Firstly, what do I mean by that. What I mean is to ask whether it is possible to find a shortcut or a fast fix to get your site listed at the top of the results in Google’s search engine.

Absolutely, in the short term this is possible. The problem with this approach becomes clear after a period of time that is becoming shorter all the time. The problem with this approach is that Google is not a static body but rather a body in eternal motion. Google employees are the envy of the technological world for their working conditions, they are treated well and are employed in large numbers to ensure that their services work as well as they possibly can. Their search engine is one of those products, and their ability to make profits from Google Search relies fully on volume of searches performed using the search engine. Users choose to search with Google because it has for many years now been perceived as providing the most accurate results based on your search. Users continue to use Google, advertisers want to reach those users so they pay Google to place their ads in front of those users. It is in Google’s interests, financially (there are no altruistic motives at play here!), to ensure that when you type a search into their engine you get the most relevant results. To that end, it pays them to track down and stop users of so called “black hat” techniques in their tracks.

What are “black hat” techniques?

According to Google’s selected definition (google search result for “define black hat techniques”):

White hat versus black hat techniques. SEO techniques can be classified into two broad categories: techniques that search engines recommend as part of good design, and those techniques of which search engines do not approve.

It couldn’t be clearer than that – search engines do not approve of black hat techniques. Google is the biggest search engine, so guess what their stance is on these techniques?

Next is to understand how Google enforces a block on sites which use these techniques. Firstly we need to understand how Google compiles their search engine results (don’t worry, I won’t complicate things more than necessary!)

How do Google rankings work?

Well, the first part happens when a web developer sets up a website. Google has robots which trawl every web page online and index the content.
They use this index to perform the initial part of a search, when you enter a search word or phrase. Google’s machinery rumbles into action and in a matter of seconds completes a series of tasks so complex it would take months if not years to understand them!
Firstly, they take your search terms and find all web pages with matching results.
Next, they apply a series of algorithms to decide which search results to show you, and in which order. This is the really technical part, and the part that Google is constantly modifying, changing and updating. They announce major changes every so often, but in fact the process is continually being changed and improved.

How do Google stop sites from using these techniques that they do not approve of?

So what happens to websites which have used the less preferred methods and managed to get their website listed on the first page of Google search results for their key terms? (Note that getting to the number 1 spot on the first page of results is for most search terms going to take time and as a result will not be possible in the time before Google changes their algorithm). Well I’m sure you can guess by now, to start with things will look great but after a period of time there will be either a gradual slip down the results, a drastic drop to a lower position or in some cases the website will no longer be listed. This is a possible consequence for sites where Google feels that methods are being used to cheat their algorithms, they will simply blacklist your website!

What is the (Google approved) alternative?

SO what is the best way to tackle the issue of getting great rankings for your website that will be long term and won’t incur the wrath of Google?

It’s a simple formula, and as Google’s algorithms become more complicated is becoming ever more simple.

Google is rewarding quality content, consistent message across your brand (website, social media, etc) and effective use of keywords. Let’s look at each of those items in turn.

Quality Content

There are 3 elements to quality content:
1. Generate your own.
Don’t plagiarise or copy. You will be found out if you do! If you do find great content that you’d like to share, just make sure to give credit and link back to the original source.
Original content is valuable, readers feel that you have put in an effort to provide something of value for them and appreciate it.

2. Keep your content updated.
If a visitor to your site finds that the most recent post is 6 months ago, they may very well assume that you are no longer operating. Content is the easiest way to keep your site active, up to date and fresh.

3. Ensure it is worth reading.
Make sure it’s interesting to your audience, educational and preferably something that readers will want to pass on to others.

Consistent Message

Google takes all of your online presence into account when deciding if your website is the most relevant, so there are a number of elements to monitor for consistency with your brand:

  • Social Media: Becoming increasingly important, make sure that all of your social media pages are linked to each other as well as to your website. This also allows users to move to your page on another platform without leaving your page to do a search.
  • Active online presence: This applies to both your website and your social media pages. Stay active with updated content to stay relevant
  • Your website, social media pages and anything else representing you online should have a consistent look and feel. A visitor to your facebook page who has been on your website should immediately know that they are for the same business
  • Link your business to Google My Business. As well as improving Google’s opinion of you, this also means you will show up on Google maps
  • All of these factors help to give credibility to your business and ensure that Google knows your business really exists!

    Keywords

    Keywords are still important, as they are still the main method Google uses to match your content to the searcher, so make sure that the keywords in your content match what people are likely to search for if they were looking for the information contained in your posts. If Google doesn’t match your website or web page to the search then you are never going to rank in the results!

    In Conclusion

    • Don’t believe anybody who promises instant Google results – either they won’t deliver or the results won’t last
    • Concentrate on providing quality – have the best website you can in terms of design, layout, navigation, content. Have a site that people want to visit and Google will choose to send them to you
    • Concentrate on sharing – share your own content across platforms but also make sure that it is as easy as possible for visitors to your site to pass on anything they find useful via whichever platform they prefer (don’t assume they share your preferences!)

Filed Under: Info + Tips

July 8, 2014 by Andrea

We’re so excited at Coppertops this week! Regina has been selected as a nominee for the Business Woman of the Year Awards with the Louth Meath branch of Network Ireland! The event takes place on Thursday 10th June, at the Network Louth Meath Summer Luncheon.

Post by Network Ireland – Louth Branch.

Filed Under: Info + Tips

May 26, 2014 by Andrea

Password Management and Security

Password management has been a thorn in my side for a long time. I’ve been aware that my passwords were not optimised for security as much as they should be, mainly because I needed to be able to remember them! For a long time I’ve used browser methods to store passwords and to synchronise across devices (laptop, tablet, phone). I used Firefox and Chrome for this purpose, and while it was reasonably satisfactory there were some significant downsides. Firstly, with both methods there were some sites that simply don’t store/retrieve passwords within the browser – for example PayPal. Then there were the inevitable glitches in synchronising passwords. They were also prone to duplication of passwords for the same site, which caused confusion for passwords which I’d changed and then was unsure as to which was the new one. Then there was the issue of sharing some passwords while keeping others private.

Initially our solution was to have multiple instances of Chrome, one signed in as Coppertops and one signed in under our private account. This solved the issue of sharing some while keeping others private, as long as we were extra careful about which version of the browser we were using. It more or less worked for storing and synchronising passwords. But there is no doubt that this solution is far from ideal in terms of security.

So then the heartbleed situation arose, which did some of us a massive favour if I’m honest! it forced the issue and pushed us to find a more secure system to manage our passwords.

When I first started searching for a tool to use I realised how many there are and how poorly most of them work for our needs. The ones that would work seemed to be unnecessarily expensive.

Then I happened to stumble across KeePass, which we have set up and are using fairly effectively for some time now. While it is pretty straightforward to set up, I thought I’d post up a quick run through of exactly how it works. (So there are no more excuses!)

Our setup has a Coppertops database, plus each of us has our own personal database loaded as well. It is linked in to Chrome and we have also connected our Android devices.

Download the software

KeePass logo
This is the KeePass home page and the download is available here – download the most recent Professional Edition.

Install the software and set up a new database using the “New” icon to the left of the toolbar, or click ctrl+n. You will be asked to select a location to store your database – for ease of synchronising across devices, I suggest saving this to your cloud storage (dropbox, copy, google drive, etc)

The next dialogue box allows you to create a Composite Master Key – this is where you can really lock down security on your password database. You can add 1, 2 or 3 elements to secure your database – password, key file and link to your windows user account. I would suggest using a strong password plus a key file.

For the password, remember that this is the one password you will need to remember so go for the most complex mix of letters, numbers and symbols that will be memorable for you.

And for the key file, again to synchronise across devices this should be on cloud storage but for security if you can I would suggest storing to a different cloud provider. That way even if somebody gains access to the storage where your database is, they won’t be able to access it without the key (and vice versa). If you do need to give another user access to the database, they’ll need to connect to the database file plus they will need the password and the key file to open it.

If you need to create multiple databases, just run through the New Database process again. Under file, use the Open/Open Recent to re-open databases which you’ve closed.

Create a Password

To add a new password, click the “Add Entry” icon (yellow key with a green arrow).
KeePass Add entry
For most passwords you will require a title (so you can pick it out of your list), a username, password (use the “Generate a password” icon (yellow key with orange sun) and choose an option. If you generate a password in KeePass, make sure to update the relevant user account to match as remember this is a random password so you will not be able to guess it later (nor will anybody else!)

Use the search bar to find a password you’ve already saved by typing in a word from any of the fields. You can also store your passwords in groups to make them easier to find, there already some groups in your database but you can add, delete or modify these to suit your own needs.

Link to your browser

OK so now you have your passwords database all set up, what next?

For me, the next thing I needed to do was to get the passwords I’d already stored in my browsers into KeePass. I had visions of spending HOURS typing them, if I’m honest, before I found this nifty tool to do the job a whole lot quicker than I could! Web Browser PassView by NirSoft automatically extracts passwords from all of your browsers and saves them into a file which you can then import into KeePass. You may have a little tidying to do, for me the biggest task was removing irrelevant passwords which I no longer used, but the bulk of the heavy lifting is done for you.

The next job was to link KeePass to my browser (for me, Chrome) so that I could easily save passwords from websites and enter passwords into websites from KeePass. This was a little tricky to figure out, but is actually a pretty simple thing to do so hopefully I can explain it properly and save you some time on this step!

Firstly, download an plugin for KeePass called keepasshttp – available for download at keepasshttp.plgx. Save this file to a folder called “plugins” in the KeePass directory, something like C:\Program Files (x86)\KeePass Password Safe 2\plugins. Restart KeePass once the plugin is saved to this location

Next, install the extension in your browser. For Chrome, the extension is ChromeIPass while for Firefox the extension is PassIFox. You will then need to connect the extension in your browser to your database. Click the icon on the toolbar in your browser and it will go through the steps for you.

Usage in browser

When you load a webpage, one of two things should happen.
If you have a login saved for the site, KeePass will bring up a dialogue requesting permission to fill in your login details.
If you don’t have a login saved, the keyword generator icon will be visible beside the password field. You can generate the password automatically and copy to clipboard. Usually the ChromeIPass icon will turn red at this point, allowing you to automatically save a new entry. If not, you can manually add a new entry in KeePass and paste in the password that you have set.

For websites with multiple logins saved, you will see a drop down list in the username field of your browser. The title you have saved in KeePass will appear in brackets, making it easy to select the correct option (as long as your titles are filled in properly)

Link to your Android device

Keepass2Android logo
There are a number of apps and methods for doing this, I will go through the one that worked for me.

Firstly, I installed the KeePass2Android app on my mobile device. This app does not allow connection to multiple databases, but is easier to use than others that I tried which for me is more important.

This is where it comes in handy to have saved the database and key file to cloud storage, because it allows you to connect the app to them easily as long as I have those storage apps installed on my android device. Go through the steps as prompted by the app to connect. You will only need to do this when your device has been turned off, as there is a Quick Unlock function allowing you to log back in using just the last few digits of your password the rest of the time.

To get around the issue of not being able to connect to both work and personal databases using this app, I make use of the copy/paste entry in KeePass. If you right click on an entry in the KeePass application there’s an option to copy it. You can then paste it to a different database. I copy any of the entries I will need to use on mobile to my personal database using this tool.

Usage on Android

To use a password from KeePass on your Android device, click in to the username/password field and change keyboard to the Keepass2Android option. You can then select an entry from the database and enter the User or Password into the relevant fields with a click of a button. You also have the option to copy/paste the User/Password fields.

In summary…

So there you have it! KeePass allows you to generate secure passwords, store them securely, access them easily and synchronise across multiple devices. With a little tweaking to create multiple databases you can share a subset of your passwords with another user without compromising on security or ease of access.

Filed Under: Info + Tips

May 14, 2014 by Andrea

It’s not just me, is it? I seem to be told on a regular basis how like my mother I am, or am becoming – both in looks, personality and in my style of work. Part of me cringes when I’m reminded of these similarities, but part of me is immensely proud. I’ve always Icon made by Freepik from Flaticon.com admired my mother for her energy, the way she works and how much respect people have for her as a result. I will be lucky if I turn into her. A lot of her advice is covered in the post below, from amp and pivot’s Jules Taggart but my absolute favourite is not on Jules’ list.

Her top tip covers every aspect of life – family, work, play – “Enjoy life, it’s not a rehearsal”. And boy does she live up to it! I think this is so true, we only get to do this once so we should be giving it our best shot and having as much fun as we can along the way!

What was your mother’s top advice to you? Was she right, do you think? And how has it helped/hindered you in your life and your business?

You’re turning into your mother (and it’s good for business)

Remember all of those times you swore you’d never turn into your mother? Well, despite your best intentions, it happens to everyone eventually. I’m right there with you. I get more like my mother every day.

The women who raised us have a huge influence in both our lives and our work. And all of that sage advice they’ve been spouting since we were kids actually comes in pretty handy now that we are entrepreneurs.

I feel pretty lucky. My mom, Barb, is a brilliant, hard-working and loving woman. And she’s a pro at busting out annoyingly accurate mom-isms at the perfect moment (how do moms know EXACTLY when to do this?).

As much as these sayings make me want to roll my eyes, I’ve got to admit that she’s usually right. Here are a few pieces of mom advice that we can also apply to business:

If you don’t have anything nice to say, don’t say anything at all.

Your words have power. They can help your best customers get to know you, like you and trust you…or not. Sometimes silence actually says everything you need to say.

Someday your face is going to freeze like that.

Mom was right about this one. When you do the same thing over and over again, it tends to stick. Since well-practiced habits are hard to change, be sure you’re creating routines in your business that work for the long term.

Life isn’t fair. Get over it.

Ding ding ding! Mom nails it again. You could have the best solution, the most attractive pricing, AND the most experience…but sometimes your clients are still going to choose one of your competitors. The faster you move on, the faster you’ll grow.

Don’t make me pull this car over.

This one is pretty straightforward — set clear boundaries and know your limits. This goes for all business relationships including clients, collaboration partners, and people you connect with in online networking groups.

They’re just jealous.

Mom’s advice for dealing with mean girls back when you were in school is a good reminder as you grow your online empire. This is the age of the inter-webs, friends. People can (and will) say pretty much anything they want about you. The best thing you can do is keep on giving them a million-and-one reasons to be jealous. * wink *

This too shall pass.

Remember the time your website went down in the middle of a new product launch? Or that time your entire business crashed and burned in less than a year? This is a hard one to accept, but embarrassment is temporary. Failure never feels good, but just give it time and no one will even remember it happened.

via You’re turning into your mother (and it’s good for business) – amp&pivot.

Filed Under: Info + Tips

July 17, 2013 by Andrea

The website HubSpot takes a look at 20 years of website design

A thoroughly fascinating review of the evolution of web design, including forgotten trends, take a trip down an online memory lane

Filed Under: Info + Tips

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