Posts by Andrea @ Coppertops
Absolutely love it when a plan… falls apart??
Don’t you love it when a plan… falls apart?? Bear with me! Yesterday something really interesting happened. Content Blast (kinda!) Our monthly Content Blast call was planned for Nurture IT members, with nobody signed up who hadn’t already been on one (or a few!) of those previously. Before the call, I was driving, which as…
Read MoreWhat does consistency mean to you?
If you work in marketing (or consume content from someone who does!), you’ve probably learned to hate the word consistency. It’s become a stick to beat ourselves with, and if it’s any consolation I’m no exception! Over the past couple of years, it had become an unachievable standard – if I didn’t stick to a…
Read More5 Signs You Need a Q4 Reset
5 Signs You Need a Q4 Reset (And What to Do About It!) September hits different, doesn’t it? Suddenly Q4 looms ahead and you realise you’re not entirely sure what you should be focusing on for the rest of the year. If you’re feeling scattered about your priorities, you’re not alone (far from it!). Here…
Read MoreDigital Marketing Reality Check
Stop Feeling Scattered: How to Coordinate Your Digital Marketing for Real Results How does your Digital Marketing work in your business? If you’re a small business owner juggling website updates, social media posts, email newsletters, and trying to make sense of analytics, you’re not alone. Most entrepreneurs I speak with feel like they’re constantly playing…
Read MoreAnalytics Reality Check
The Analytics Reality Check Every Irish Small Business Owner Needs Are you drowning in data but starving for insights?Here’s how to cut through the analytics overwhelm and focus on what actually grows your business. She stared at her Google Analytics dashboard, feeling that familiar knot in her stomach. Page views were down 15% from last…
Read MoreEmail Marketing Reality Check: Are You Making This Harder Than It Needs to Be?
Most small business owners are making their email marketing 10x harder than it needs to be – and one simple change can fix 80% of the problems. Picture this: You know you should be doing email marketing. You’ve heard it’s got the best ROI of any marketing channel. You’ve maybe even signed up for a…
Read More