Posts by Andrea @ Coppertops
Absolutely love it when a plan… falls apart??
Don’t you love it when a plan… falls apart?? Bear with me! Yesterday something really interesting happened. Content Blast (kinda!) Our monthly Content Blast call was planned for Nurture IT members, with nobody signed up who hadn’t already been on one (or a few!) of those previously. Before the call, I was driving, which as…
Read MoreWhat does consistency mean to you?
If you work in marketing (or consume content from someone who does!), you’ve probably learned to hate the word consistency. It’s become a stick to beat ourselves with, and if it’s any consolation I’m no exception! Over the past couple of years, it had become an unachievable standard – if I didn’t stick to a…
Read More5 Signs You Need a Q4 Reset
5 Signs You Need a Q4 Reset (And What to Do About It!) September hits different, doesn’t it? Suddenly Q4 looms ahead and you realise you’re not entirely sure what you should be focusing on for the rest of the year. If you’re feeling scattered about your priorities, you’re not alone (far from it!). Here…
Read MoreDigital Marketing Reality Check
Stop Feeling Scattered: How to Coordinate Your Digital Marketing for Real Results How does your Digital Marketing work in your business? If you’re a small business owner juggling website updates, social media posts, email newsletters, and trying to make sense of analytics, you’re not alone. Most entrepreneurs I speak with feel like they’re constantly playing…
Read MoreAnalytics Reality Check
The Analytics Reality Check Every Irish Small Business Owner Needs Are you drowning in data but starving for insights?Here’s how to cut through the analytics overwhelm and focus on what actually grows your business. She stared at her Google Analytics dashboard, feeling that familiar knot in her stomach. Page views were down 15% from last…
Read MoreEmail Marketing Reality Check: Are You Making This Harder Than It Needs to Be?
Most small business owners are making their email marketing 10x harder than it needs to be – and one simple change can fix 80% of the problems. Picture this: You know you should be doing email marketing. You’ve heard it’s got the best ROI of any marketing channel. You’ve maybe even signed up for a…
Read MoreTesting is a waste of time, right?
What 30 seconds can do… I almost sent “Hi [First Name]” to my members this morning. Not “Hi Andrea” or “Hi Sarah” – literally “Hi [First Name]” with the brackets and everything. This was a simple call reminder to people I genuinely respect and care about. But instead of their actual names, they would have…
Read More5 Signs You Need a Content Blast Session
Content creation doesn’t have to feel like a constant scramble and yet it so often does! If you’re nodding along to any of these, it might be time to try a different approach. 1. You’re Always Scrambling for Something to Post It’s Tuesday morning, you haven’t posted since Friday, and you’re staring at a blank…
Read MoreSocial Media Reality Check: Are You Wasting Time on the Wrong Platforms?
I wrote about this back in 2018, and guess what? It’s still the number one question I get asked: “Which social media platforms should my business be on?” The answer might surprise you – and it’s probably not what you’re currently doing. The Reality Check Most Businesses Need Here’s what I see happening: Business owners…
Read MoreWebsite Reality Check: Is Your Website Actually Working for Your Business?
When did you last get a lead from your website? If you’re scratching your head trying to remember, you’re not alone. Most business websites are beautiful digital brochures that do absolutely nothing to grow the business. Recently in our Nurture IT member calls, we covered: It would take hours to go through this depth of…
Read MoreThe Magic when our Whys Collide
It struck me this morning that we tend to think of things in opposition where often they are more similar than we think. My why in my business – why we started Coppertops, why I continue to do what I do, why I continue to LOVE what I do and the people I do it…
Read MoreHow to Unlock Growth: 6 SEO Essentials for Your Business
Prefer to listen? Check out the podcast episodeAlso available on other platforms SEO Essentials Whenever we talk about SEO Essentials it feels that there is a lot of confusion and misunderstanding. Probably related to the volume of emails we have all received offering amazing SEO services that can – in one click – get you…
Read MoreCheck your Socials! Top 7 missed opportunities
Is it time to Check your Socials? Are you guilty of any of these missed opportunities? We could all do with paying them a bit more attention… Let’s check your socials… How are you doing? Are your socials working as hard as they can for you? Do you need some help to get them up…
Read More9 website checks for better performance
Do you know the website checks to pay attention to for better performance from your site? Let’s talk reality checks for your website, with 9 things that you can check to ensure that your site is up to speed (pardon the pun!) Here are 9 key website checks to get your website performance up to…
Read MoreOne month later! Solo Businesswoman of the Year Award!!
A month on from winning the award, it feels like a good time to reflect, take stock, and give credit where it’s due. Just in case you don’t know, I have been involved in Network Ireland Louth since shortly after we set up Coppertops. I attended my first event in 2014, and at that time…
Read More6 Reality Checks for your Digital Marketing
Debunking some of the expectations and myths in digital marketing. Getting real for better results!
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