What is Digital Marketing anyway?

The phrase Digital Marketing has really grown legs in recent years, but it seems that not everyone is clear on exactly what it means! So let’s fix that. Elements of Digital Marketing These channels should work together in a consistent way to optimise performance and results. Benefits of Digital Marketing Your business may have more…

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Website Expectations vs Website Reality

Budget “Free” websites are promoted as being as good as – or even better than – full budget sites, leading to disappointment when you discover that the free option is not exactly free, doesn’t exactly meet your needs or you very quickly outgrow its capabilities. Being found There’s an expectation that as soon as you…

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Is a website worth the investment?

By investment, I’m not just talking money. Designing and building a website takes money, time and energy from you and time, energy (and creativity from us). But why is it worth putting the time, energy and money into building a website for your business? It’s your shop window It’s a cliche because it’s true. Your…

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Two new Coppertops

I’m delighted to tell you that we have two new Coppertops on the team. Keely and Declan joined the team last Wednesday and have been fantastic additions already. Both are in the 3rd year of their E-Commerce in Retailing course in TU Dublin and are with Coppertops on work experience until September. I’m so excited…

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DIY website: I can just build a site myself, right?

DIY website builders seem like the easy option. This is certainly the message you’ll get if you watch a few videos on YouTube, with ads for all of the self-build website platforms out there telling you how simple it is. And I’m not going to lie, building a website is not difficult. Adding text and…

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