Posts by Andrea @ Coppertops
Strategy Series 2021: ECommerce – Getting the Basics Right is Key
The definition of ECommerce is: commercial transactions conducted electronically on the internet. It really is as simple as that, if you are taking payment online then you have a form of ECommerce in place. There are many types, I will look at the most common and most useful ones here to get us started. Payment…
Read MoreStrategy Series 2021: Mastering SEO – Getting found
We get endless emails from people/companies offering us SEO services to “get us to #1 on Google”. We know that there is no magic bullet to getting found online. Following on from our post about how search works, we are going to take a look at how to improve your results on search engines to…
Read MoreStrategy Series 2021: Mastering SEO – What is search?
The eternal question – what is SEO? Whenever I’m asked what SEO is or how to achieve optimisation for search engines I want to go right back to the search part. I really don’t think you can understand how to improve your search ranking without understanding how the search part itself works. I’m not going…
Read More3+ reasons why your website should be inclusive and accessible to all of your customers
Why should my website be accessible? Legal implications of accessibility compliance It is currently not legally a requirement to make your website accessible, but that is going to change over the next few years with changes to EU law which will affect the use of websites in Ireland. If you build premises for your business…
Read MoreAre you ready to promote your business post COVID restrictions?
Since COVID restrictions first hit last year it’s been so difficult to plan anything and that is so much more the case for business owners. Changes in restrictions have such a massive impact on businesses and with all of the uncertainty it has been such a challenging time. We’ve seen clients invest heavily to reopen…
Read MoreThe Importance of using Photographs on Your Website.
This week we have a very exciting guest blog. The fabulous Jenny Callanan of Jenny Callanan Photography has kindly given us some great advice about the importance of using photographs on your website. Over the last year we have seen how important websites are for the continued existence of most of our businesses. Many business…
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