Posts by Andrea @ Coppertops
Strategy Series 2021: How to set up effective Paid Ads
Paid ads come in many forms, Google Ads as well as an option to pay for ads on pretty much every social media platform as well. So what should you choose, what should you look out for and how do you plan an ad campaign? Choose the right platform Google Ads For many, the obvious…
Read MoreCan COVID-19 have a positive impact on your Digital Marketing?
Who’s sick of hearing the word COVID? We’ve seen so many of our clients and other business owners impacted to various degrees and in various ways over the past year. Initially thinking the closure was short term, we had no idea the restrictions and closures would still be in place 12+ months later! We’ve also…
Read MoreStrategy Series 2021: Effective Planning for optimising your spend on Paid Ads
Paid ads are the go-to for many people when it comes to digital marketing and we would recommend it for anyone who wants to kick start online promotion. In this post we will discuss planning an effective ad campaign, the next post will delve into the platforms and setup of the ads themselves. Planning your…
Read MoreWould you know if your password had been compromised?
Every so often we hear about breaches of online data, compromised passwords and leaded security info. Would you know if your details were included, if somebody has got hold of your login information for a specific site (including your password)? Or are you just living in hope? Did you know that there is a way…
Read MoreStrategy Series 2021: Positive Social Selling
More and more people are buying via social media. We review the key factors for effective social selling as well as the key mistakes to avoid to increase sales
Read MoreStrategy Series 2021: Do you Video?
Video is becoming more important – and more widely used – in digital marketing.
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