Posts by Andrea @ Coppertops

Photography can add so much to your digital marketing when it is done well, while done badly your photographs can hurt the impression you are giving online. We cover some key points to watch for in choosing the photography you use

Do you know how to make the most of graphics for your digital marketing? Let’s review the key points to consider

So many of our clients tell us they know they need to write blogs but in a lot of cases that’s as far as their understanding and knowledge go and they are stuck. What is a blog? As with so many of our Strategy Series topics we like to start with the basics, so that…

Some say email marketing is dead. We would definitely disagree. According to OptinMonster, 92% of online adults use email, with 61% using it on an average day. More people check email than social media first each day. If your customers are in their inbox then don’t you want to be there too? Email marketing is…

As mentioned in the Email Marketing post in this series, segmenting allows you to send email to subcategories within your list. This means that you can target content specifically to the people you think will be most interested in it. This reduces the risk of your content being viewed as spam by other audience members…