Posts by Andrea @ Coppertops

Content Marketing is posting materials online that are not specifically branded, it is used to spike users interest in specific products or services. Content marketing works because it offers people informative and useful material that they need as they conduct research and travel through the buyer’s funnel. It is so widely done today that many…

The phrase Digital Marketing has really grown legs in recent years, but it seems that not everyone is clear on exactly what it means! So let’s fix that. Elements of Digital Marketing These channels should work together in a consistent way to optimise performance and results. Benefits of Digital Marketing Your business may have more…

Budget “Free” websites are promoted as being as good as – or even better than – full budget sites, leading to disappointment when you discover that the free option is not exactly free, doesn’t exactly meet your needs or you very quickly outgrow its capabilities. Being found There’s an expectation that as soon as you…

By investment, I’m not just talking money. Designing and building a website takes money, time and energy from you and time, energy (and creativity from us). But why is it worth putting the time, energy and money into building a website for your business? It’s your shop window It’s a cliche because it’s true. Your…

I’m delighted to tell you that we have two new Coppertops on the team. Keely and Declan joined the team last Wednesday and have been fantastic additions already. Both are in the 3rd year of their E-Commerce in Retailing course in TU Dublin and are with Coppertops on work experience until September. I’m so excited…

We have 2 weeks to go, the last minute shopping is being done, how can you market your business for the last part of 2021? Let’s do a quick run through some Christmas marketing ideas. Keep it fun Nobody wants to get all serious at this time of year, so keep it light and easy.…