Posts by Andrea @ Coppertops
Strategy Series 2021: Effective use of Photography
Photography can add so much to your digital marketing when it is done well, while done badly your photographs can hurt the impression you are giving online. We cover some key points to watch for in choosing the photography you use
Read MoreStrategy Series 2021: Graphics
Do you know how to make the most of graphics for your digital marketing? Let’s review the key points to consider
Read MoreStrategy Series 2021: The Blog
So many of our clients tell us they know they need to write blogs but in a lot of cases that’s as far as their understanding and knowledge go and they are stuck. What is a blog? As with so many of our Strategy Series topics we like to start with the basics, so that…
Read MoreStrategy Series 2021: Explore the Power of Email Marketing
Some say email marketing is dead. We would definitely disagree. According to OptinMonster, 92% of online adults use email, with 61% using it on an average day. More people check email than social media first each day. If your customers are in their inbox then don’t you want to be there too? Email marketing is…
Read MoreStrategy Series 2021: Email Marketing – Segmenting your Audience
As mentioned in the Email Marketing post in this series, segmenting allows you to send email to subcategories within your list. This means that you can target content specifically to the people you think will be most interested in it. This reduces the risk of your content being viewed as spam by other audience members…
Read MoreCommunity is a thing of joy!
This day last week was a crazy day all around. We’ve been working with the fabulous Jacqui Taaffe on the launch of her new book, Inspire Heal Empower, We have been working with her in the build up to her Book Launch and her book went live on Amazon on Thursday last week. It’s always…
Read MoreStrategy Series 2021: Marketing to Teens…What NOT to do.
The first step to becoming a successful brand is knowing your target audience. The second step is knowing HOW to target your audience. The second step is easier said than done, especially when marketing to teens. The marketing department may be older, and somewhat out of touch with their audience. Good market research can help…
Read MoreStrategy Series 2021: How to ensure that your social media is effective
In this weeks Copperblog, we are looking at our Social Media Strategy and are looking to ensure that we are using it as effectively as we can.
Read MoreDay 5: Spring Cleaning Your Social Media
To finish off our Spring Cleaning Week, we are going to be discussing how best to Spring clean your Social Media. We hope you’ve found this week helpful and that you feel fresh as a daisy and ready to tackle next week with a positive outlook and (hopefully) a lot less clutter! – don’t forget…
Read MoreDay 4: Spring Cleaning your apps
Today we are looking at Spring Cleaning the apps we have on our phone. Honestly, this one both sounds worse than it actually is and feels better than you think it will! Take each device individually and look through the list of apps, be honest about whether you actually use them and remove anything that…
Read MoreDay 3: Spring Cleaning Your Data
The data we store, as a business, can vary massively. However, we generally have similar types so we are going to focus on a general overview which will hopefully trigger you to consider the individual areas where you need to assess what you are holding on to. Contact Details This is one we all fall…
Read MoreDay 2: Spring Cleaning Your Website
Today we’ve got some tips and tricks to help you Spring Clean your website. Pages The pages on your website should be the main info that anyone visiting needs to know to find out who you are, what you do and how you can help them. Anything beyond that is generally fluff and can be…
Read MoreThe Coppertops Spring Clean Week 2021
What’s the point of a Spring Clean? In many parts of our lives, an urge comes over us around this time of year to clear the decks, remove clutter and lighten our load – mental as well as physical. So (we think!) it makes perfect sense to extend this to our website and social media.…
Read MoreStrategy Series: How to ensure your website is effective
Does your website work effectively for your business? The points in this post overlap and influence each other so they are co-dependent, but we will split them out to make them easier to assess and work on with your own website. Each one contributes to an effective web site marketing strategy. Look and Feel This…
Read MoreNew Year, New Strategy?
January is a great time for fresh starts, doing things differently and most importantly a time for a new strategy! And this year has already had so many twists and turns that it seems like an especially good opportunity to make some changes in how we do things. Do you have a digital marketing strategy?…
Read MoreThe most predicted digital marketing trends for 2021.
2020 saw a number of new digital marketing trends that have changed the way we do marketing. While I’m sure we were all glad to wave goodbye to 2020, one has to admit that there were valuable lessons learned in the past year. People are online now, more than ever. Therefore, it is important to…
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