Posts by Andrea @ Coppertops
5+ reasons why people still use WordPress
Recently I heard someone say that nobody uses WordPress anymore and it made me wonder if that is the impression that people have been given. Perhaps because other platforms do A LOT of marketing whereas WP quietly does its thing, people seem to be under the impression that Wix or Squarespace are the most popular…
Read MoreStrategy Series 2021: Content – Deep Dive or Beginner?
You may not have considered this consciously but if you have written content then you have in some form made a call on whether to write a deep dive on a topic or to write beginner content. So what’s the difference, what are the benefits of each and which is the better option for you?…
Read MoreStrategy Series 2021: 5 biggest digital marketing mistakes
These are the mistakes that will cost you the most and are generally the easiest to catch and fix so they are a great place to start in improving your digital marketing strategy. 1. Skipping to the “how” This is probably the most common, we get caught up so easily in the tricks and tools…
Read MoreChanges at Coppertops
We are sorry to say that on 4th August 2021 Ciara resigned from her position at Coppertops. This will naturally lead to further changes, we will of course keep you posted!
Read MoreStrategy Series 2021: ECommerce – Getting the Basics Right is Key
The definition of ECommerce is: commercial transactions conducted electronically on the internet. It really is as simple as that, if you are taking payment online then you have a form of ECommerce in place. There are many types, I will look at the most common and most useful ones here to get us started. Payment…
Read MoreStrategy Series 2021: Mastering SEO – Getting found
We get endless emails from people/companies offering us SEO services to “get us to #1 on Google”. We know that there is no magic bullet to getting found online. Following on from our post about how search works, we are going to take a look at how to improve your results on search engines to…
Read MoreStrategy Series 2021: Mastering SEO – What is search?
The eternal question – what is SEO? Whenever I’m asked what SEO is or how to achieve optimisation for search engines I want to go right back to the search part. I really don’t think you can understand how to improve your search ranking without understanding how the search part itself works. I’m not going…
Read More3+ reasons why your website should be inclusive and accessible to all of your customers
Why should my website be accessible? Legal implications of accessibility compliance It is currently not legally a requirement to make your website accessible, but that is going to change over the next few years with changes to EU law which will affect the use of websites in Ireland. If you build premises for your business…
Read MoreAre you ready to promote your business post COVID restrictions?
Since COVID restrictions first hit last year it’s been so difficult to plan anything and that is so much more the case for business owners. Changes in restrictions have such a massive impact on businesses and with all of the uncertainty it has been such a challenging time. We’ve seen clients invest heavily to reopen…
Read MoreThe Importance of using Photographs on Your Website.
This week we have a very exciting guest blog. The fabulous Jenny Callanan of Jenny Callanan Photography has kindly given us some great advice about the importance of using photographs on your website. Over the last year we have seen how important websites are for the continued existence of most of our businesses. Many business…
Read MoreStrategy Series 2021: How to set up effective Paid Ads
Paid ads come in many forms, Google Ads as well as an option to pay for ads on pretty much every social media platform as well. So what should you choose, what should you look out for and how do you plan an ad campaign? Choose the right platform Google Ads For many, the obvious…
Read MoreCan COVID-19 have a positive impact on your Digital Marketing?
Who’s sick of hearing the word COVID? We’ve seen so many of our clients and other business owners impacted to various degrees and in various ways over the past year. Initially thinking the closure was short term, we had no idea the restrictions and closures would still be in place 12+ months later! We’ve also…
Read MoreStrategy Series 2021: Effective Planning for optimising your spend on Paid Ads
Paid ads are the go-to for many people when it comes to digital marketing and we would recommend it for anyone who wants to kick start online promotion. In this post we will discuss planning an effective ad campaign, the next post will delve into the platforms and setup of the ads themselves. Planning your…
Read MoreWould you know if your password had been compromised?
Every so often we hear about breaches of online data, compromised passwords and leaded security info. Would you know if your details were included, if somebody has got hold of your login information for a specific site (including your password)? Or are you just living in hope? Did you know that there is a way…
Read MoreStrategy Series 2021: Positive Social Selling
More and more people are buying via social media. We review the key factors for effective social selling as well as the key mistakes to avoid to increase sales
Read MoreStrategy Series 2021: Do you Video?
Video is becoming more important – and more widely used – in digital marketing.
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